Our Story

ZOË DE PASS eyewear was founded from the desire to make high quality, fun loving, colourful sunglasses. 

Handmade from premium acetate with strong, unique lenses, ZOË DE PASS frames are built to last and if looked after well will last a lifetime. 

Founded by 3D Designer and Entrepreneur Zoë de Pass, this brand encompasses over 15 years of her design, fashion and industry experience. Together with her Business Partner Jane who has over 20 years experience and expertise within the optical
industry ZOË DE PASS is set to shake things up and make heads turn.

Sunglasses that love you in the sunshine.

Having worked in both the branding, fashion and product design world for many years Zoë's knowledge and energy will shine out of this exciting, innovative eyewear brand.

As one of the original London based parenting influencers Zoë has previously built the DRESS LIKE A MUM brand into a successful events, design and collaboration platform and is intending to take her community on this new journey.

Zoë is (and always has been) a huge fan of sunglasses and never leaves the house without them.

ZOË DE PASS EYEWEAR BELIEVES THAT SUNGLASSES MEAN FUN TIMES - IF YOU'RE PACKING YOUR SHADES THEN THE CHANCES ARE IT'S TO WEAR TO HAVE A GOOD TIME IN AND THIS IS THE PREMISE OF THE BRAND.