Our Story
ZOË DE PASS eyewear is more than a sunglasses brand—it’s a movement celebrating colour, confidence, and adventure. By merging high-quality eyewear with a vibrant, music-infused lifestyle, we’re not just making shades—we’re making a statement.
Bright, Bold, and Built to Last.
Zoë de Pass Eyewear is a fearless, female-founded sunglasses brand that celebrates bold self-expression, vibrant living, and the joy of embracing new experiences. We create high-quality, stylish sunglasses for women who live life unapologetically, love music, and radiate confidence.
Our mission is to empower women to see the world through a more colourful lens—literally and figuratively. We believe in crafting premium eyewear that combines striking design with exceptional quality, allowing women to step out in style and embrace every adventure with confidence.
Each pair of Zoë de Pass Sunglasses are handmade from premium acetate and feature durable, distinctive lenses, ensuring they stand the test of time—lasting a lifetime with proper care.
Founded by 3D Designer and Entrepreneur Zoë de Pass, the brand encompass over 15 years of her expertise in design, branding, fashion, and the industry.
LET'S GO OUTSIDE.
About Zoë
With extensive experience in branding, fashion, and product design, Zoë brings a wealth of knowledge and infectious energy to this exciting, innovative eyewear brand.
As one of London's pioneering parenting influencers, Zoë successfully built the DRESS LIKE A MUM brand into a thriving platform for events, design, and collaborations. Now, she’s inviting her community to join her on this new journey into the world of eyewear.
A lifelong sunglasses enthusiast, Zoë never leaves home without a pair, believing that sunglasses symbolize fun and adventure.
At Zoë de Pass Eyewear, we embrace the philosophy that sunglasses are a sign of good times—if you’re packing your shades, chances are you’re heading out to enjoy life. This belief is at the core of everything we do.
ZOË DE PASS EYEWEAR BELIEVES THAT SUNGLASSES MEAN FUN TIMES - IF YOU'RE PACKING YOUR SHADES THEN THE CHANCES ARE IT'S TO WEAR TO HAVE A GOOD TIME IN AND THIS IS THE PREMISE OF THE BRAND.
IF THERE IS NO FUN, THERE IS NO POINT.